Digital Marketing
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- (Português) Acreditação A3ES
Presentation
Find out more about the Master’s programme in Digital Marketing
According to recent studies, 80% of the Portuguese population uses the Internet. In individual terms, the Internet allows access to information, services and products that are often inaccessible otherwise. This has led to a change in consumer habits, particularly in the use of Internet communication platforms, social networks and relations with public administration, financial services, health and education.
In the business context, this reality requires an online presence that is constantly qualified by the consumer, in order to establish and maintain competitive relationships with the market, where the digital and the physical will necessarily be more integrated. It is in this context that there is a growing demand for professionals with qualifications in digital marketing strategies and tactics.
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Reasons to attend the course
From the IPVC’s perspective, attending a course in the area of Digital Marketing responds to this market need, reconciling the management and marketing side with the applied computer science side. With Marketing as its predominant scientific area, the cycle of studies (CE) contains curricular units (CUs) from other scientific areas, one of which is fundamental (computer science) and the other complementary (maths).
The aim of this structure is to provide future students with skills in the area of strategic planning and its operationalisation, capable of being part of teams or carrying out their activities independently. In the IPVC’s area of influence, there is very little second-cycle training in digital marketing on offer (it could even be said that there is very little on offer nationwide), so this is an opportunity for future students and for the business community, which is mainly made up of SMEs.