Marketing and Communication Management - Instituto Politécnico de Viana do Castelo

ESCE - Escola Superior de Ciências Empresariais

Licenciatura

Presentation
Access
Study cycle
Information about the study cycle
Testimonials
(Português) Acreditação pela A3ES

Início / Marketing e Comunicação Empresarial

Presentation

The course offers a holistic, strategic and operational perspective on Marketing and Communication Management.

Marketing is essential for developing sustainable solutions and creating real value with and for all stakeholders: customers, employees, suppliers, investors and the community in general.

Business communication is necessary to develop and maintain relationships with all these interest groups.

This is a modern course that endeavours to respond to today’s main challenges and trends: accelerated technological change, new paradigms of communication and interaction, entrepreneurship, ethics, social responsibility and sustainability.

Degree

Licenciatura

Duration

3 academic years

Regime

Normal | Daytime

CNAEF Area

Marketing and Advertising

School

ESCE - Escola Superior de Ciências Empresariais

Official Journal

(Português) Diário da República, 2.º série – 193 – 2 de outubro de 2020

Coordinator

To be appointed soon

Coordinator

To be appointed soon

Links

(Português) Dados e Estatísticas de Cursos Superiores – Marketing e Comunicação Empresarial

(Português) Agência de Avaliação e Acreditação do Ensino Superior-A3ES – Marketing e Comunicação Empresarial

Document

RAC - Marketing e Comunicação Empresarial - 2021-22

Testemonies

(Português) "Tenho a oportunidade de aplicar tudo o que aprendi ao longo da licenciatura, principalmente na elaboração de um plano de negócio e que se aplica à realização de estratégias para lançamentos de produtos e marcas"

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

Access

Access conditions

Entrance Exams:

One of the Following Examinations:
[04] Economics or
(17) Mathematics Applied to Social Sciences or
(18) Portuguese

Preferred Regions: Braga, Porto, Viana do Castelo

Vacancies: 35

Special access contest

Special Admissions

– Portuguese Diplomatic Mission Abroad
– Portuguese Grant Holders Abroad or Civil Servants on an Official Mission Abroad
– Officers of the Portuguese Armed Forces
– PALOP grant holders
– Accredited Foreign Diplomatic Mission in Portugal
– High Performance Sports Practitioners
– East-Timor Citizens

Special Entry Routes

Over 23s
Holders of a Technological Specialisation Diploma
Holders of a Higher Professional Technical Diploma
Holders of other Higher Education qualifications
Holders of secondary school dual certification courses and specialised art courses
Special Entry Route for International Students

Re-entry, Change of Combination/Institution/Course

Coordinator

To be appointed soon

Links

(Português) Dados e Estatísticas de Cursos Superiores – Marketing e Comunicação Empresarial

(Português) Agência de Avaliação e Acreditação do Ensino Superior-A3ES – Marketing e Comunicação Empresarial

Document

RAC - Marketing e Comunicação Empresarial - 2021-22

Testemonies

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

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Goals

Aims

The aim is to provide multidisciplinary professional training. The main aim is for graduates to:

Master the principles, concepts and techniques of modern marketing and business communication.
Understand how to approach problems from a holistic perspective.
Be able to propose viable solutions based on best practices and ethical values.

Graduate profile

Graduates in Marketing and Communication Management will be prepared to develop their professional careers both nationally and internationally in the traditional sectors of industry, retail, consultancy or advertising and also in the emerging sectors of services and non-profit organisations. They will be potential middle and senior managers and directors, taking on responsibilities in the areas of marketing, management and development of new products, brands, clients, communication, advertising, public relations, direct marketing, sales, merchandising and marketing research.

Professional outcomes

Graduates in Marketing and Communication Management will be able to take on the roles of:

Market Researchers
Advertising Specialists
Public Relations Officers
Merchandising Specialists
Brand Managers
Product Managers
Sales Managers
Store Managers
Customer Managers
Sales Team Managers
Communication Managers
Marketing Directors
Press Officers
Researchers
Teachers
Consultants

Study Plan

Coordinator

To be appointed soon

Links

(Português) Dados e Estatísticas de Cursos Superiores – Marketing e Comunicação Empresarial

(Português) Agência de Avaliação e Acreditação do Ensino Superior-A3ES – Marketing e Comunicação Empresarial

Document

RAC - Marketing e Comunicação Empresarial - 2021-22

Testemonies

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

Employability

89%

More information from infocursos: http://infocursos.mec.pt/dges.asp?code=3164&codc=9664

Partnerships and internships

Organisations where work-based training will take place
Alexandra Carvalho, Lda.
Andreia Viana Coaching Unipessoal, Lda.
Assunto em Curso, Lda.
Astrolábio Orientação e Estratégia
Auto Viação Cura, Lda. – Public passenger transport service operator
BIZCERTO Unipessoal, Lda.
Bleam – Digital Marketing Agency
Bloomidea, Lda.
BorgWarner Emissions & Thermal Systems
BorgWarner Emissions Systems Spain, S.L.U.
Bright Brands Sportsgoods, S.A.
Brito e Roby, Lda.
Monção Town Council
Paredes City Council
Valença City Council
Vila Nova de Cerveira City Council
Cápsula-Soluções Multimédia
Carlos Manuel Martins Santos, Unipessoal, Lda. (Assisminho)
Corkonbag, Lda.
Dalphi-Metal Portugal, S.A.
DEZVEZESDEZ, Sociedade Unipassoal, Lda.
DOURECA – Produtos Plásticos, Lda.
DSV ROAD SPAIN SAL, Vigo
Endutex, Revestimentos Têxteis, SA
School of Business Sciences/IPVC
Frutas Serafin, SL
FT KODE
Gestamp Cerveira, Lda.
Grupo CELESTE – Celeste Atual, S.A.
Lameirinho, Indústria Textil, SA
Lear Corporation Valença
Lionsout, Communication Agency
Malhas Sonix, S.A.
Minhotir – Transportes Internacionais, Lda.
MT Mediação de Seguros, Lda.
Naive Marketing Unip., Lda.
Neves & Neves, S.A.
NPRINT – Nuno Araújo Unipessoal, Lda.
Nuno Sá Fotografia
OneLine – Marketing Services
Oneline de Bruno Filipe N. Pereira
OPEN SPACE – Formação e Soluções Empresariais, Lda.
Paleta de Ideias – Creative Studio, Lda.
Petratex Confecções, SA
Pimentel Antunes & Real Peixoto, Lda.
CPLAS – Transformação de Plásticos, Lda.
Razão – Estratégia, Criatividade e Gestão da Comunicação
Recuperadores Pachinha, Lda.
SANITOP – Material Sanitário
Serifa Digital, Lda.
Sétima Tecnologia da Informação e Comunicação, Lda.
Shaping Pixels By Claro, Lda.
Suavecel Industria Transformadora de Papel S.A.
Tiagu’s – Devoção das Letras Unip., Lda.
TINTEX, S.A.
Vintage Bubble – Marketing
West Sea – Estaleiros Navais, Unipessoal, Lda.

Other information

Course distinctions

Course Awards

1st Place in the International Meeting of Young Entrepreneurs held in Zamora with the Eulalia Project by Luciana Silva (student).
Two teams qualified for the final stage of the National Junior Achievement Portugal Start Up Programme Competition. This competition inspires and prepares young people to succeed in a global economy through transformative experiences based on three fundamental pillars: Citizenship and Financial Literacy, Entrepreneurship Education and Employability Skills.

ATELIER LONAR

Ana Cerqueira

Carolina Azevedo

Gustavo Meireles

Luciana Silva

Sara Costa

BIOSCANNER

Ana Sofia Garcia

Flávia Silva

Margarida Ribeiro

Pedro Silva

Projects

The course is involved in two pedagogical projects: Integrated Project and Poliempreende.

With regard to the Integrated Project – Leaders for the Future this project is an integral and compulsory part of the training given in some course units (CUs) of the Marketing and Business Communication degree whose main pedagogical aims are:

To develop students’ ability to apply the theory concepts covered during the course using an integrated approach and to provide them with the opportunity to compare the theories studied with existing professional practices, in order to consolidate professional experience and performance.
To develop students’ skills in areas considered relevant to the progression and development of their professional activity.
To provide a practical understanding of business reality, through the formulation of ideas with the potential for becoming business plans.
To provide students with the tools to design, implement, monitor and manage their own businesses.
To encourage an entrepreneurial spirit and an ethical and proactive culture, through the implementation of projects that help solve problems and improve organisational processes.
To develop the capacity for planning and discipline in order to solve problems within the various areas of training.
To arouse an interest in research as a means of solving problems.
To encourage and guide students in their search for knowledge and demonstrate the need for self-development throughout their professional career.

With this project, students will also develop work methodologies similar to those used in the workplace and, if the project is successful, they will be able to help promote and enhance Alto Minho and the region’s economic development.

Poliempreende is an activity within the network of higher education institutions (Polytechnic Institutes, non-integrated higher education schools and the polytechnic schools at universities). Its aim, through an ideas and business plans competition, is to assess and give awards to projects developed and presented by students, graduates or teachers of these institutions, or other people, as long as they are part of teams made up of students and/or graduates. The goal is to foster an entrepreneurial culture and boost the development of skills by students, stimulating entrepreneurship and providing professional opportunities through the creation of their own companies.

In recent years, students from the Marketing and Business Communication course have been a regular presence and have even won awards.

Coordinator

To be appointed soon

Links

(Português) Dados e Estatísticas de Cursos Superiores – Marketing e Comunicação Empresarial

(Português) Agência de Avaliação e Acreditação do Ensino Superior-A3ES – Marketing e Comunicação Empresarial

Document

RAC - Marketing e Comunicação Empresarial - 2021-22

Testemonies

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

Sorry, this entry is only available in European Portuguese.

“Foi no momento em que percebi que a ESCE me permitiria desenvolver um projeto de empreendedorismo que soube que estava a candidatar-me à instituição certa para o meu futuro. Hoje, apesar de trabalhar numa multinacional, tenho a oportunidade de aplicar tudo o que aprendi ao longo da licenciatura, principalmente o que desenvolvi na elaboração de um plano de negócio e que se aplica à realização de estratégias para lançamentos de produtos e marcas. A ESCE permitiu-me, acima de tudo, ter uma visão holística sobre o mundo empresarial, orientando o meu foco para o retorno do investimento das minhas ações.”

14-01-2021

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

Coordinator

To be appointed soon

Links

(Português) Dados e Estatísticas de Cursos Superiores – Marketing e Comunicação Empresarial

(Português) Agência de Avaliação e Acreditação do Ensino Superior-A3ES – Marketing e Comunicação Empresarial

Document

RAC - Marketing e Comunicação Empresarial - 2021-22

Testemonies

- (Português) Pedro Marcelino, (Português) Analytics & Precision Advertising Manager at L'Oréal

Accreditation and Registration