Início / Digital and E-Business Marketing
Presentation
In a business context, digital marketing is now an important area and requires mastery of marketing tools and the use of the internet.
The Digital Era is a reality and companies and professionals cannot remain indifferent to it. Assuring the competitiveness and success of organisations implies being keenly aware of the very powerful marketing and communications tools the internet provides. Professionals must therefore know how best to use them in the pursuit of the goals of the organisations they belong to.
In this context and in order to meet the needs of the business fabric in the Alto Minho region, the role of the IPVC School of Business Science is crucial as it is the only one providing this type of specialised training in the area of new information and communication technology applied to digital businesses.
Find out more at: Postgraduate Course in Digital Marketing and E-Business | ESCE-IPVC
Access
Entry Requirements
Goals
Aims
Study Plan
Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
---|---|---|---|---|---|
Search Engine Optimization | EIM | A | TP:12.00 | 2.00 | Consult |
Produção de Conteúdos Digitais | EIM | A | TP:32.00 | 4.00 | Consult |
Social Media Marketing | EIM | A | TP:16.00 | 2.00 | Consult |
Customer Relationship Management na Web | EIM | A | TP:12.00 | 2.00 | Consult |
Data Mining e Big Data | EIM | A | TP:24.00 | 3.00 | Consult |
Seminários | OLM | A | TP:24.00 | 1.00 | Consult |
Projeto de Marketing Digital | OLM | A | TP:44.00 | 6.00 | Consult |
Marketing Estratégico e Operacional | OLM | A | TP:32.00 | 4.00 | Consult |
Search Engine Advertising | EIM | A | TP:16.00 | 2.00 | Consult |
Social Media Advertising & Public Relations | OLM | A | TP:16.00 | 2.00 | Consult |
Content Marketing e Criatividade | OLM | A | TP:32.00 | 4.00 | Consult |
E-Commerce & Social Selling | EIM | A | TP:32.00 | 4.00 | Consult |
Email & Marketing Automation | EIM | A | TP:16.00 | 2.00 | Consult |
Digital Analytics | EIM | A | TP:16.00 | 2.00 | Consult |
Partnerships and internships
The Postgraduate Course in Digital Marketing and E-Business developed a partnership with WebHS, a company specialising in web hosting solutions and domain registration.
This partnership makes it possible to offer all postgraduate students a .pt domain, hosting plan and an SSL certificate free of charge.
The WebHS service package includes:
Digital Marketers
Digital Marketing Association
Certified content: Google Portugal
Swonkie – Social Media Management Platform for Digital Marketing Agencies
Lead Management Software – Closum – Lead acquisition and management made easy