Literary tourism has been the subject of new studies and new approaches in the academic context, not only from a historical and cultural perspective, but also for the benefit of the local community and the progress of the territory This chapter aims to present an embryonic reflection on the importance that literary tourism could represent for the benefit of regenerative tourism and the long-term preservation of territories and communities. This research aims to focus on the context of Northern Portugal (a Portuguese geographical context strongly characterized by its cultural wealth and heritage). Regenerative tourism frameworks point to the restoration and building of social, cultural and environmental conditions in destinations. This initial reflection aims to focus on national visitors, considering the importance that domestic tourism can promote in the interior of each country, as a preponderant element for the good practice of a more regenerative tourism (not only in terms of sustainability, but also in terms of culture, history, literary heritage and local resources).

In the last decades, several studies related to the Service-Dominant Logic approach were carried out, where the tourism industry is not an exception. As such, multiple works associated with this research stream have been developed, with a special focus on the tourist value co-creation. This article presents a conceptual model that aims to aggregate the various dimensions of customer value co-creation with its antecedent and consequent factors in the tourism industry. On the other hand, it proposes practical implications for the tourist organizations building on conceptual contributions. Thus, this article reveals the importance of other constructs of tourist value co- creation which surpass the behavioral dimension of the customer, namely, attitude, significance and recognition. Furthermore, this study systematizes the multiplicity of antecedent and consequent factors, recognizing that they may be grouped into factors associated to the company as well as to the customer.