PEDRO M. CARVALHO holds a Post Ph.D. and a Ph.D. degree in Business Administration (Marketing). He is Adjunct Professor in the areas of marketing and strategy. His major research work has covered a variety of topics related to the fields of value co-creation, relationship marketing and business tourism marketing at the Centre for Tourism Research, Development and Innovation of Polytechnic Institute of Coimbra. In addition, he won the Entrepreneur Award in the Innovation category of the Portuguese Association of Young Entrepreneurs.
Área Cientifica / Grupo Disciplinar
Ciências Económicas e Empresariais / Organização, Logística e Marketing