Marketing and Communication Management
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- Information about the study cycle
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- (Português) Acreditação pela A3ES
Início / (Português) Sobre a ESCE / (Português) Académicos / Marketing and Communication Management
Presentation
The course offers a holistic, strategic and operational perspective on Marketing and Communication Management.
Marketing is essential for developing sustainable solutions and creating real value with and for all stakeholders: customers, employees, suppliers, investors and the community in general.
Business communication is necessary to develop and maintain relationships with all these interest groups.
This is a modern course that endeavours to respond to today’s main challenges and trends: accelerated technological change, new paradigms of communication and interaction, entrepreneurship, ethics, social responsibility and sustainability.
Degree
Duration
Regime
CNAEF Area
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Access
Access conditions
Entrance Exams:
One of the Following Examinations:
[04] Economics or
(17) Mathematics Applied to Social Sciences or
(18) Portuguese
Preferred Regions: Braga, Porto, Viana do Castelo
Vacancies: 35
Special access contest
Special Admissions
– Portuguese Diplomatic Mission Abroad
– Portuguese Grant Holders Abroad or Civil Servants on an Official Mission Abroad
– Officers of the Portuguese Armed Forces
– PALOP grant holders
– Accredited Foreign Diplomatic Mission in Portugal
– High Performance Sports Practitioners
– East-Timor Citizens
Special Entry Routes
- Over 23s
- Holders of a Technological Specialisation Diploma
- Holders of a Higher Professional Technical Diploma
- Holders of other Higher Education qualifications
- Holders of secondary school dual certification courses and specialised art courses
- Special Entry Route for International Students
Re-entry, Change of Combination/Institution/Course
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Goals
Aims
The aim is to provide multidisciplinary professional training. The main aim is for graduates to:
- Master the principles, concepts and techniques of modern marketing and business communication.
- Understand how to approach problems from a holistic perspective.
- Be able to propose viable solutions based on best practices and ethical values.
Graduate profile
Graduates in Marketing and Communication Management will be prepared to develop their professional careers both nationally and internationally in the traditional sectors of industry, retail, consultancy or advertising and also in the emerging sectors of services and non-profit organisations. They will be potential middle and senior managers and directors, taking on responsibilities in the areas of marketing, management and development of new products, brands, clients, communication, advertising, public relations, direct marketing, sales, merchandising and marketing research.
Professional outcomes
Graduates in Marketing and Communication Management will be able to take on the roles of:
- Market Researchers
- Advertising Specialists
- Public Relations Officers
- Merchandising Specialists
- Brand Managers
- Product Managers
- Sales Managers
- Store Managers
- Customer Managers
- Sales Team Managers
- Communication Managers
- Marketing Directors
- Press Officers
- Researchers
- Teachers
- Consultants
Study Plan
| Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
|---|---|---|---|---|---|
| Business Organization | OLM | S1 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| English I | ADH | S1 | TP:48.00 | O:6.00 | 4.00 | |
| Communication and Technology Information | EIM | S1 | TP:48.00 | O:6.00 | 5.50 | |
| Mathematics | MAT | S1 | TP:80.00 | O:6.00 | 6.50 | |
| Marketing Principles | OLM | S1 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| Law Applied to Marketing | CPS | S1 | TP:48.00 | O:6.00 | 4.00 | |
| Product and Price Management | OLM | S2 | TP:48.00 | S:4.00 | O:6.00 | 5.50 | |
| Sociology of comsumption | CPS | S2 | TP:48.00 | O:6.00 | 4.00 | |
| Quantitative Methods I | MAT | S2 | TP:64.00 | O:6.00 | 5.50 | |
| English II | ADH | S2 | TP:48.00 | O:6.00 | 4.00 | |
| Economy | EFC | S2 | TP:48.00 | S:4.00 | O:6.00 | 5.50 | |
| Design Technology and Graphic Production | EIM | S2 | TP:64.00 | S:4.00 | O:6.00 | 5.50 |
| Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
|---|---|---|---|---|---|
| Integrated Marketing Communication | OLM | S1 | TP:48.00 | O:6.00 | 5.00 | |
| Quantitative Methods II | MAT | S1 | TP:64.00 | O:6.00 | 6.00 | |
| Accounting Principles | EFC | S1 | TP:64.00 | S:4.00 | O:6.00 | 5.00 | |
| Relational Marketing Services | OLM | S1 | TP:48.00 | O:6.00 | 4.50 | |
| Purchase Behaviour | OLM | S1 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| Advertising Communication | OLM | S1 | TP:48.00 | O:6.00 | 4.50 | |
| Web Marketing and e-Commerce | EIM | S2 | TP:48.00 | S:8.00 | O:6.00 | 5.00 | |
| Multimedia Communication Laboratory | EIM | S2 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| Market Research | OLM | S2 | TP:64.00 | S:4.00 | O:6.00 | 5.00 | |
| Industrial Marketing | OLM | S2 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| Brand Management | OLM | S2 | TP:48.00 | S:4.00 | O:6.00 | 4.50 | |
| Projects and Operations Management | OLM | S2 | TP:64.00 | S:4.00 | O:6.00 | 5.50 |
| Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
|---|---|---|---|---|---|
| Final project | OLM | A | TP:144.00 | S:4.00 | O:8.00 | 14.00 | |
| Sales Management and Distribution | OLM | S1 | TP:48.00 | O:6.00 | 4.50 | |
| Strategy and Competitiveness | OLM | S1 | TP:48.00 | O:6.00 | 4.00 | |
| Business Finance Management | EFC | S1 | TP:56.00 | O:6.00 | 5.00 | |
| Innovation and Entrepreneurship | OLM | S1 | TP:48.00 | S:4.00 | O:6.00 | 4.50 | |
| Marketing Information Systems | EIM | S1 | TP:48.00 | O:6.00 | 5.00 | |
| International Marketing | OLM | S2 | TP:48.00 | O:6.00 | 4.50 | |
| Social and NonProfit Marketing | OLM | S2 | TP:48.00 | S:4.00 | O:6.00 | 4.50 | |
| Investment Projects Analysis | EFC | S2 | TP:56.00 | S:4.00 | O:6.00 | 5.00 | |
| Public Relations and Press Relations | OLM | S2 | TP:48.00 | S:4.00 | O:6.00 | 5.00 | |
| Ethics and Social Responsability | CPS | S2 | TP:48.00 | O:6.00 | 4.00 |
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Employability
89%
More information from infocursos: http://infocursos.mec.pt/dges.asp?code=3164&codc=9664
Partnerships and internships
Organisations where work-based training will take place
Alexandra Carvalho, Lda.
Andreia Viana Coaching Unipessoal, Lda.
Assunto em Curso, Lda.
Astrolábio Orientação e Estratégia
Auto Viação Cura, Lda. – Public passenger transport service operator
BIZCERTO Unipessoal, Lda.
Bleam – Digital Marketing Agency
Bloomidea, Lda.
BorgWarner Emissions & Thermal Systems
BorgWarner Emissions Systems Spain, S.L.U.
Bright Brands Sportsgoods, S.A.
Brito e Roby, Lda.
Monção Town Council
Paredes City Council
Valença City Council
Vila Nova de Cerveira City Council
Cápsula-Soluções Multimédia
Carlos Manuel Martins Santos, Unipessoal, Lda. (Assisminho)
Corkonbag, Lda.
Dalphi-Metal Portugal, S.A.
DEZVEZESDEZ, Sociedade Unipassoal, Lda.
DOURECA – Produtos Plásticos, Lda.
DSV ROAD SPAIN SAL, Vigo
Endutex, Revestimentos Têxteis, SA
School of Business Sciences/IPVC
Frutas Serafin, SL
FT KODE
Gestamp Cerveira, Lda.
Grupo CELESTE – Celeste Atual, S.A.
Lameirinho, Indústria Textil, SA
Lear Corporation Valença
Lionsout, Communication Agency
Malhas Sonix, S.A.
Minhotir – Transportes Internacionais, Lda.
MT Mediação de Seguros, Lda.
Naive Marketing Unip., Lda.
Neves & Neves, S.A.
NPRINT – Nuno Araújo Unipessoal, Lda.
Nuno Sá Fotografia
OneLine – Marketing Services
Oneline de Bruno Filipe N. Pereira
OPEN SPACE – Formação e Soluções Empresariais, Lda.
Paleta de Ideias – Creative Studio, Lda.
Petratex Confecções, SA
Pimentel Antunes & Real Peixoto, Lda.
CPLAS – Transformação de Plásticos, Lda.
Razão – Estratégia, Criatividade e Gestão da Comunicação
Recuperadores Pachinha, Lda.
SANITOP – Material Sanitário
Serifa Digital, Lda.
Sétima Tecnologia da Informação e Comunicação, Lda.
Shaping Pixels By Claro, Lda.
Suavecel Industria Transformadora de Papel S.A.
Tiagu’s – Devoção das Letras Unip., Lda.
TINTEX, S.A.
Vintage Bubble – Marketing
West Sea – Estaleiros Navais, Unipessoal, Lda.
Other information
Course distinctions
Course Awards
- 1st Place in the International Meeting of Young Entrepreneurs held in Zamora with the Eulalia Project by Luciana Silva (student).
- Two teams qualified for the final stage of the National Junior Achievement Portugal Start Up Programme Competition. This competition inspires and prepares young people to succeed in a global economy through transformative experiences based on three fundamental pillars: Citizenship and Financial Literacy, Entrepreneurship Education and Employability Skills.
ATELIER LONAR
Ana Cerqueira
Carolina Azevedo
Gustavo Meireles
Luciana Silva
Sara Costa
BIOSCANNER
Ana Sofia Garcia
Flávia Silva
Margarida Ribeiro
Pedro Silva
Projects
The course is involved in two pedagogical projects: Integrated Project and Poliempreende.
With regard to the Integrated Project – Leaders for the Future this project is an integral and compulsory part of the training given in some course units (CUs) of the Marketing and Business Communication degree whose main pedagogical aims are:
- To develop students’ ability to apply the theory concepts covered during the course using an integrated approach and to provide them with the opportunity to compare the theories studied with existing professional practices, in order to consolidate professional experience and performance.
- To develop students’ skills in areas considered relevant to the progression and development of their professional activity.
- To provide a practical understanding of business reality, through the formulation of ideas with the potential for becoming business plans.
- To provide students with the tools to design, implement, monitor and manage their own businesses.
- To encourage an entrepreneurial spirit and an ethical and proactive culture, through the implementation of projects that help solve problems and improve organisational processes.
- To develop the capacity for planning and discipline in order to solve problems within the various areas of training.
- To arouse an interest in research as a means of solving problems.
- To encourage and guide students in their search for knowledge and demonstrate the need for self-development throughout their professional career.
With this project, students will also develop work methodologies similar to those used in the workplace and, if the project is successful, they will be able to help promote and enhance Alto Minho and the region’s economic development.
Poliempreende is an activity within the network of higher education institutions (Polytechnic Institutes, non-integrated higher education schools and the polytechnic schools at universities). Its aim, through an ideas and business plans competition, is to assess and give awards to projects developed and presented by students, graduates or teachers of these institutions, or other people, as long as they are part of teams made up of students and/or graduates. The goal is to foster an entrepreneurial culture and boost the development of skills by students, stimulating entrepreneurship and providing professional opportunities through the creation of their own companies.
In recent years, students from the Marketing and Business Communication course have been a regular presence and have even won awards.
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Accreditation and Registration
Accreditation in 2018, for one year | Vacancy Limit: 35
Initial Registration: R/A-Ef 3333/2011 of 18/03/2011
Amendment Registration:
R/A-Ef 3333/2011/AL01 of 23/02/2017 | R/A-Ef 3333/2011/AL02 of 10/08/2020
More information from the Agency for Assessment and Accreditation of Higher Education-A3ES: Marketing and Business Communication | A3ES
General Information
180 ECTS | 6 Semesters | CNAEF 342 Marketing and Advertising | Code: 9664
Qualification: Bachelor’s Degree
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