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In a business context, digital marketing is now an important area and requires mastery of marketing tools and the use of the internet.
The Digital Era is a reality and companies and professionals cannot remain indifferent to it. Assuring the competitiveness and success of organisations implies being keenly aware of the very powerful marketing and communications tools the internet provides. Professionals must therefore know how best to use them in the pursuit of the goals of the organisations they belong to.
In this context and in order to meet the needs of the business fabric in the Alto Minho region, the role of the IPVC School of Business Science is crucial as it is the only one providing this type of specialised training in the area of new information and communication technology applied to digital businesses.
Find out more at: Postgraduate Course in Digital Marketing and E-Business | ESCE-IPVC