The fundamental role of Marketing, as a management technique for organizations, constitutes an area of knowledge of undeniable value. This relevance essentially arises from the contribution it provides in terms of the suitability of offering new products and services to a market that is increasingly informed and demanding and that is constantly changing. It is only through in-depth knowledge of marketing tactics and strategies that it is possible to optimise people and organisations in terms of performance and competitiveness. This training mainly involves the development of an open and flexible management posture that is capable of continuously responding to the many changes and challenges that so characterise the present day.
This course is recognised by the DGAE | Directorate General for School Administration for career progression for teaching staff.
Education level: Primary, Middle, and Secondary School
Recruitment group: 430
Marketing Master’s Degree Prospectus