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Início / Marketing Digital e E-Commerce
Presentation
The Higher Professional Technical Course in Digital Marketing and E-Commerce aims to train senior technicians with the skills to: draw up and manage digital marketing plans; develop and manage online shops; carry out online market research; draw up content plans and management; define search engine marketing strategies; develop email marketing campaigns; develop digital content (text, image, video and audio); manage web communities (community management); develop and implement policies and actions for online commerce and website management; define procedures and instruments for controlling and monitoring the different digital channels.
Leaflet
More information about PRR|Baits: Ativar (ipvc.pt)
Access
National applicants or equivalent;
International applicants (applicants who, cumulatively, do not have Portuguese citizenship, are not citizens of na EU Member State, are not family members of Portuguese nationals or citizens of a Member State of the European Union, have not lived continuously in Portugal for more than 2 years on 1 January of the year of application, are not beneficiaries, on 1 January of the year of application, of equal rights and duties status granted under international treaty, do not require entry to higher education through the special access and entry regimes).
All foreign applicants will have to request the equivalence of their secondary education qualifications from their country of origin from a Portuguese secondary school. The equivalence of your Portuguese secondary school certificate is a mandatory condition for applying. See: https://eportugal.gov.pt/servicos/pedir-equivalencia-de-habilitacoes-estrangeiras-do-ensino-basico-e-secundario
Goals
Acquire, develop and consolidate the knowledge required to create an appropriate marketing strategy and, at the same time, respond to the challenges of the digital age.
To develop skills in the creation of strategic marketing actions and two-way communication processes, in a context marked by the growth of user-generated content and social media interactivity.
Learn techniques and strategies for maximising company profitability through digital tools.
Consolidate skills to create appropriate communication strategies, determine relevant metrics and effectively analyse results.
Master the latest theoretical concepts and practical tools, essential for understanding and interpreting new trends and metrics in the digital environment, with a view to defining strategic actions.
Professional outcomes
Continuing Studies
Graduates of the CTeSP in Digital Marketing and E-commerce can apply, through the special competitions, to the degree in Marketing and Business Communication or to any other ESCE/IPVC degree (Accounting and Taxation; Distribution and Logistics Management; Business Organisation and Management).
Study Plan
| Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
|---|---|---|---|---|---|
| Expressão e Comunicação em Língua Portuguesa | ADH | S1 | TP:48.00 | 3.50 | Consult |
| Inglês | ADH | S1 | TP:48.00 | 4.00 | Consult |
| Estatística e Análise de Dados | MAT | S1 | TP:64.00 | 6.00 | Consult |
| Legislação Informática e do Comércio Eletrónico | CPS | S1 | TP:48.00 | 4.00 | Consult |
| Princípios de Marketing | OLM | S1 | TP:14.00 | P:34.00 | 5.00 | Consult |
| Sociologia do Consumo | CPS | S1 | TP:9.00 | P:23.00 | 4.00 | Consult |
| Content Marketing e Criatividade | OLM | S1 | TP:14.00 | P:34.00 | 3.50 | Consult |
| Organização de Empresas | OLM | S2 | TP:48.00 | 5.00 | Consult |
| Plataformas Digitais e Redes Sociais | EIM | S2 | TP:14.00 | P:34.00 | 5.00 | Consult |
| Ferramentas de Produção de Conteúdos Digitais | EIM | S2 | TP:16.00 | P:40.00 | 5.50 | Consult |
| E-Commerce | EIM | S2 | TP:14.00 | P:34.00 | 5.00 | Consult |
| Gestão de Projetos e Empreendedorismo Digital | OLM | S2 | TP:14.00 | P:34.00 | 4.50 | Consult |
| Pesquisa de Mercado | OLM | S2 | TP:18.00 | P:46.00 | 5.00 | Consult |
| Curricular Unit | Area | Type | Contact hours | ECTS | PUC |
|---|---|---|---|---|---|
| Email & Marketing Automation | EIM | S1 | TP:14.00 | P:34.00 | 3.00 | Consult |
| Comunicação Publicitária & Publicidade Digital | OLM | S1 | TP:14.00 | P:34.00 | 4.50 | Consult |
| Web Design e Search Engine Marketing | EIM | S1 | TP:18.00 | P:46.00 | 6.00 | Consult |
| Relatórios, Analytics e Business Intelligence | EIM | S1 | TP:14.00 | P:34.00 | 3.50 | Consult |
| Laboratório de Comunicação Multimédia | EIM | S1 | TP:14.00 | P:34.00 | 5.00 | Consult |
| Projeto de Marketing Digital | OLM | S1 | TP:18.00 | P:46.00 | 8.00 | Consult |
| Estágio | OLM | S2 | E:595.00 | 30.00 | Consult |
Partnerships and internships
Partnerships with various companies from different sectors of activity in the Alto Minho region.