Agrifood Marketing

The Higher Technical Professional Course (CTESP) in Agrifood Marketing (MKTA) aims to contribute to enhancing the commercial structures and contexts of agricultural and agrifood products produced in Portugal, with a specific emphasis on the geographic areas of the ESA-IPVC.

In this context, the wine, dairy, meat and vegetable sectors are particularly important.

The olive oil, honey and seafood industries also deserve special attention.

With a focus on the market, this course equips students with the fundamental tools needed to identify commercial challenges, offer solutions and, in certain situations, devise and implement marketing strategies.

In this context, the course places an emphasis on hands-on techniques, ensuring real-world application.

Structured around twenty course units, the CTESP in MKTA offers a curriculum deeply rooted in marketing subjects, notably those arising from contemporary customer or final consumer relationship frameworks.

Special attention is also paid to the topics of traceability, food safety, digital communication, interpersonal relationships and business management.

While the MKTA course especially highlights the added value of processed agricultural products, it ensures that all graduates attain a strong grasp of overarching marketing concepts, equipping them to take on roles in this domain across various industries.