Escola Superior de Ciências Empresariais

The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up

António Cardoso., Jorge Esparteiro Garcia., Manuel Sousa Pereira., Stécy Nasri. (2024) The Digitalization of the Event Industry – Mobile and Internet Applications as a Tool to Improve Event Communication and Experiences: A Case Study of a French Event App Start-Up.

The Influence of In-Store Music on the Consumer’s Shopping Experience

Pereira Manuel Sousa., Cardoso António., Fonseca Manuel José., Borges Joana., Pereira Bruno., Carvalho Tatiana. (2024) The Influence of In-Store Music on the Consumer’s Shopping Experience. Information Systems and Technologies

The Perception Of Host Communities On The Impact Of Tourism In The Jericoacoara Region (Brazil)

António Cardoso., Sandro BIAU., Manuel Pereira., Jorge Figueiredo., Isabel Oliveira. (2023) The Perception Of Host Communities On The Impact Of Tourism In The Jericoacoara Region (Brazil). International Conference on Tourism Research

The present study aims to analyze how the natives and ancient residents of the small locality of Jericoacoara, located in the Northeast of Brazil, and recognized as being a spot of an intense tourist movement, evaluate and experience the socioeconomic, cultural and environmental indicators resulting from the tourist activity and what are the impacts for the community and on the life of each resident. It is also intended to evaluate the acuity of the community perception towards the tourism in comparison with the opinions of scholars. Therefore we undertake a detailed presentation of the different theoretical positions regarding tourism and its positive and negative impacts on the host communities, taking in consideration the most varied segments interfering on population's everyday life. To better situate the issue, some of the most significant historical moments of Tourism in the World, in Brazil and in Ceará are highlighted. In relation to Brazil and Ceará, the study was also concerned with describing the main indicators related to tourism, as well as identifying the profile of workers in there´s activity, labor situation, schooling, income, living conditions, public policies of tourism and institutions related to this sector, either in the preservation of the environment or in the protection and defense of the historical and natural heritage, as well as to verify the transformations in the main basic infrastructures: health, education, transport and sanitation. In conclusion, the residents' perceptions about the impacts of the activity are presented. The recognition of the positive effects of tourism on the life of community, its social and economic aspects, are evaluated as well as some negatives effects in their cultural and environmental aspects. Also, a criticism and synthesis of everything that has been discussed is outlined and the key concepts of tourism such as development, quality of life and the encounter of cultures. Some suggestions of action

Distance Learning and Financial Accounting in Portugal

Isabel Maldonado., Carlos Pinho., Ana Paula Silva., Miguel Magalhäes., Manuel Sousa Pereira., Lígia Torre. (2023) Distance Learning and Financial Accounting in Portugal. 2023 18th Iberian Conference on Information Systems and Technologies (CISTI)

Improve the Traveler’s Experience: Model to Improve the Traveler Experience

Miguel Magalhães., José Luís Braga., Isabel Borges., Manuel Sousa Pereira., Joana Pereira., Pereira Tiago. (2023) Improve the Traveler’s Experience: Model to Improve the Traveler Experience.

Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair

Manuel Joaquim de Sousa Pereira. (2023) Entrepreneurship in Natural Cosmetics Distribution Logistics Channels in Brazil - Analysis of the entrepreneurial profile of the cosmetics distributor Bothânico Hair. European Conference on Innovation and Entrepreneurship

Technological, organizational and market integration changes, which have been taking place in the business environment in Brazil, contribute to significant changes in the search for new ways of understanding how to reinvent itself in a country that cannot guarantee economic stability. With all these changes, people seek a redirection in their professional life and new earning options and financial security. With this, entrepreneurship becomes a reality contextualized by individuals inserted in the business scenario. These individuals look for opportunities that allow them financial stability and often fulfill their dreams of opening their own businesses. The entrepreneur is the engine of the economy, he is an agent of change and motivation to overcome the challenges of commercial oscillation. In the area of natural cosmetics distribution logistics channels, the capacity to innovate, to reinvent business, processes and marketing are crucial for the sustainability of the business. It is important to know the profile and potential of entrepreneurs who work in this very competitive business area. An exploratory study was developed, with a descriptive design, using a questionnaire to obtain information about the profile of the entrepreneurs of the company Bothânico Hair in distribution logistics (case study). As participants in this research, we selected about 12 natural cosmetics professionals working as distributors of a brand of natural products. The results obtained allow us to conclude that entrepreneurs are mostly male individuals, with medium training, experience in the area and able to take risks. Also noteworthy is its ability to identify new opportunities, openness to the adoption of new technologies and interest in innovating operational processes. In the same way, entrepreneurs feel the need to invest in knowledge and professional training that allows for strengthening, greater growth and sustainability of the business. The most outstanding characteristics about the qualities of entrepreneurs were: the ability to identify new opportunities, the ability to create or improve technologies and/or processes and take calculated risks. The data obtained allowed to draw a profile of the distributor of natural cosmetics, listing the ten main items that should be valued in a professional cosmetics entrepreneur.

Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy

Jorge Figueiredo., Isabel Oliveira., Sérgio Silva., Margarida Pocinho., António Cardoso., Manuel Pereira. (2023) Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy. Advances in Marketing, Customer Relationship Management, and E-Services

This chapter aims to address artificial intelligence as a driving force behind relationship marketing (RM) practices. In this sense, the communicational potential of the internet and the way marketing migrates to the digital area are highlighted. In addition, the importance of customer relationship management (CRM) is demonstrated in the development of the loyalty process, using its personalisation and customisation of the customer. Marketing, from a relational perspective, assumes an interactive marketing function, in a continuous, dialogical, and individualised process with the buyer. Marketing focuses on relationships and convergence, investing in attracting new members and maintaining them in a lasting way. This commitment of brands to attract and create engagement with the customer has as its main purpose, to create loyalty, with a view to future brand loyalty.

Leadership: impact on the satisfaction of Public Administration workers in Portugal

Manuel Sousa Pereira., Carlos Pinto Bessa., Sílvia Faria. (2023) Leadership: impact on the satisfaction of Public Administration workers in Portugal. European Conference on Management Leadership and Governance

The purpose of this work is to evaluate the role of leadership in the local public administration workers' satisfaction level. This is a study case carried out with workers from the Municipality of Penafiel. A questionnaire was made, based on the European framework model of self-assessment CAF (Common Assessment Framework). With a total of 72 questions, supported by a Likert scale, we were able to get a final sample of 407 valid answers, out of 665 employees. Data indicates the existence of a positive and statistically significant correlation between leadership and motivation, involvement, and workers' participation. It was also possible to see the impact of leadership on the workers' perception of justice, equal opportunities, rewards and career development.

Distance learning of financial accounting: Mature undergraduate students’ perceptions

Maldonado Isabel., Silva Ana Paula., Magalhães Miguel., Pinho Carlos., Pereira Manuel Sousa., Torre Lígia. (2023) Distance learning of financial accounting: Mature undergraduate students’ perceptions. Administrative Sciences

This research sought to explore self-reported satisfaction levels of mature students enrolled in the virtual financial accounting course of the first online-only bachelor’s degree in Portugal. While doing so, it attempted to generate understanding of which factors may affect undergraduate mature students’ engagement—herein measured in terms of overall satisfaction—with online learning, particularly, of financial accounting. Thereby, this research addresses several research gaps. First, unlike most recent empirical research, it provides evidence from a post-pandemic period, in 2022. Second, responding to calls for further education research in different contexts, Portugal poses a highly relevant, unexplored research setting since it was only in 2019 that the Portuguese government approved a legal regime to frame distance education at Higher Education Institutions (HEIs). Third, this research focuses on the overlooked, and yet growing, population of adult mature students. The research evidence emerges from 32 valid responses to a structured electronic questionnaire circulated to students at the end of a financial accounting module (in July 2022). Satisfaction rates from students’ own perspectives were derived in terms of (i) overall satisfaction, (ii) learning outcomes, (iii) e-learning process, and (iv) pedagogical practices adopted. The assessment of satisfaction levels was determined through Likert-type items with responses ranging from a minimum score of 1 to the highest score of 5. Data gathered were subject to quantitative analysis: descriptive statistics, Pearson correlations, statistical tests, principal component analysis, and linear regression. High levels of satisfaction with distance education were uncovered. We found that pedagogical practices constitute the dimension that contributed the least (though, still importantly) to overall satisfaction as compared with learning outcomes and e-learning process. The results of this research offer the potential to contribute to the implementation of training offerings of online courses at other Portuguese HEIs as well as abroad.

A study on the tourist experiences in the Peneda-Gerês National Park: Impact on satisfaction, loyalty and recommendations

Pereira Manuel Sousa., Cardoso António., Magalhães Miguel., Faria Sílvia., Cairrão Álvaro. (2023) A study on the tourist experiences in the Peneda-Gerês National Park: Impact on satisfaction, loyalty and recommendations. IBIMA Business Review

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination image; iv. equity and v. loyalty to destination.

Manuel Joaquim de Sousa Pereira

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